How lockdown turned the UK vegan | Pure Free From

How lockdown turned the UK vegan

The coronavirus pandemic led to soaring sales of dairy free products and plenty of new and exciting vegan products. Check out some of our favourites here.

With the number of vegans in the UK quadrupling between 2014 and 2019 it’s no big surprise that we’ve seen our supermarket shelves hosting more and more vegan and free from products over the past few years. You might have expected to see this trend plateau during the UK-wide lockdown. However, this hasn’t been the case.

Across the UK, supermarkets have reported strong sales of plant-based products since Covid-19 hit in early 2020. In fact, more people are turning to vegan products as a result of the pandemic. Worried about their health, more of us are adopting a healthier diet and lifestyle. Our Pure spreads are popular not just with those avoiding dairy. They are a healthy alternative to butter, with significantly less saturated fat, and no compromise on taste – a great choice for a balanced lifestyle. Pure offers a variety of spreads appealing to different diets, from our classic Pure Sunflower spread, which is high in Omega 3, to Pure Olive spread, which offers olive oil goodness* (*rich in monounsaturated fats) and is 76% less saturated fat than butter.

As plant-based products become increasingly popular, there are now plenty of exciting new products to choose from if you’re avoiding dairy or animal products entirely. We’re excited to have recently launched Pure Buttery Taste, a delicious Pure spread that is an ideal alternative to butter and the perfect spread for a healthy lifestyle.

Here are our top five new vegan products that we’re most looking forward to trying out:

  1. Ikea “Plant-Balls”: Ikea’s iconic meatball dish is a favourite for many, so we were so excited to hear that they were launching a meat-free alternative. Their new ‘plant-balls’ are made of pea protein and cater for vegans, vegetarians and meat lovers alike. Serve them with deliciously buttery mashed potatoes, made with a hearty dollop of Pure Buttery Taste for the ultimate dairy-free recreation of Ikea’s iconic dish.
  2. New additions to Tesco’s Wicked Kitchen and Plant Chef ranges: Tesco were ahead of the crowd with their wide vegan options. They’ve recently released a whopping 30 new vegan products across their Wicked Kitchen and Plant Chef ranges. We’re particularly looking forward to trying out the new Wicked Kitchen meal kits. Just like Pure spreads, find them in the Tesco chilled aisle.
  3. Vegan ice creams: Vegan ice cream?! Dreams do come true! We were so excited to hear that Ben & Jerry’s were releasing a dairy free range this year with four new flavours. Magnum also released vegan variations of their Classic and Almond ice creams which are also made with pea protein.
  4. Naked Glory’s “meaty” alternatives: Already a favourite with ‘meat cheaters’, Naked Glory released their delicious Deli Readybites earlier this year. Great as a grab-and-go snack or a protein packed topping for your buttery jacket potato. Choose from Roast, Tikka or Smoky BBQ flavours.
  5. New vegan fashion: The Vegan Society reported the number of fashion products registered with them doubling in 2020. More ethical fashion can’t be a bad thing so we’re looking forward to having more vegan shopping options.